How Marketing Companies are Spending for Diverse Representation

How Marketing Companies are Spending for Diverse Representation

Over the past several years, the advertising and marketing industry has been making strides to include more diverse workforce representation. Multicultural advertising and marketing spending was estimated at $27 billion in 2019 and has risen year over year, with...
What Should the Average Marketing Budget be for Small Businesses?

What Should the Average Marketing Budget be for Small Businesses?

As a small business owner, there are countless demands on your time, your attention, and your pocketbook. It takes most small businesses two or three years to become profitable and as many as seven or eight years to experience significant growth as a company. During...
Importance of Supplier Diversity Programs for Companies

Importance of Supplier Diversity Programs for Companies

As public dialogue and policy increasingly reflect the importance of diversity, inclusion and representation, more and more businesses are considering how they can make their purchasing and supply chain processes more equitable and transparent.  About 85 percent of...
Media & Entertainment Industry Trends | Rise of Virtual Reality

Media & Entertainment Industry Trends | Rise of Virtual Reality

The pandemic, supply chain issues, and economic volatility have affected many industries in the United States, not the least of which is the media and entertainment industry. Like many other businesses, media and entertainment companies have needed to pivot their...
Fewer Persons with a Disability Face Employment Barriers

Fewer Persons with a Disability Face Employment Barriers

On Wednesday, the Bureau of Labor Statistics released their latest report on employment-related issues for persons with a disability. The report shows that about 44 percent of unemployed persons with a disability faced a barrier to employment in 2021, which was down...
Learn Why Supplier Diversity Certifications Matter

Learn Why Supplier Diversity Certifications Matter

According to the 2020 Annual Business Survey from the U.S. Census Bureau, nearly 20 percent of U.S. businesses (or 1.1 million) are minority-owned and The survey also found that about 6 percent are veteran-owned and nearly 21 percent are women-owned.  Diversity and...
5 Ways Advertising Agencies Can Be More Inclusive

5 Ways Advertising Agencies Can Be More Inclusive

The advertising industry has changed and improved in many ways since its iconic “Mad Men” era boom in the 1960s. From typewriters and smoke filled offices to sleek modern workplaces and digital products, the shift over the past six decades is viscerally apparent. Yet...